About Us


Machine Fitness create performance led activewear. We are committed to creating technically innovative products, designed with a focus on versatility and durability. Built for the modern athlete. Each piece is developed to be functional for all types of training, indoor and outdoor. 


It began with an idea that created more than a shirt and a brand. Machine Fitness wants to motivate you to have the state of mind to Train Like A Machine. Through our apparel, social media channels and committed team, we grew a community of likeminded positive and supportive individuals. 

From our brand name Machine Fitness our slogan was created - Train Like A Machine. From that our first slogan t-shirt was created. What does it mean? It’s a state of mind :


"Standing dripping in a puddle of your own sweat; palpitations so strong that your heart feels ready to burst through your chest, and a mental fatigue so acute that every emotion you never knew you even had, feels ready to come pouring out of you. This is me. At the end of every workout. 

Training intensely is a funny thing - for me it is just as tiring mentally as it is physically. The level of focus required takes a lot of energy - especially if you are training for a specific sport/competition. Never losing sight of your goal can be exhausting; but ultimately it is the key to success.
Training like a machine to me is something intrinsic: it’s a state of mind. It’s the ability to keep powering through when your body is screaming for you to stop. It’s about pushing yourself to your maximum; fighting the pain; fighting the accumulation of lactic acid in your muscles and it’s fighting the urge to stop."   

This is the mind set that connects everyone at Machine Fitness - to the brand, our customers, athletes, and team mates.


Bring innovation, performance and inspiration in what we do, every day. Encouraging athleticism, lifestyle, creativity or entrepreneurship. We want to ensure you're always ready to unlock your full potential and fulfil your vision.